Privacy Notice

Effective: February 2026

This Privacy Notice explains how Eden Fresh Market (“we,” “our,” or “us”) collects, uses, shares, and protects personal information when you visit our websites, mobile apps, loyalty platforms, or interact with us online or in stores.

We are committed to transparency and to providing clear information about your privacy rights and choices.

1. Information We Collect

A. Information You Provide

  • Account registration details (name, email, phone number, password)
  • Loyalty program information
  • Online orders, delivery instructions, and payment‑related details (processed by third‑party payment providers)
  • Customer service inquiries
  • Sweepstakes, surveys, and promotional participation

B. Information Collected Automatically

  • Device identifiers, browser type, operating system
  • IP address and approximate location
  • Website usage data (pages viewed, links clicked, session duration)
  • Mobile app analytics and crash logs
  • Cookies, pixels, and similar tracking technologies

C. Information from Other Sources

  • Delivery partners
  • Payment processors
  • Marketing and analytics providers
  • Publicly available sources

2. How We Use Your Information

We use personal information to:

  • Provide and improve our website, mobile app, and in‑store services
  • Process orders, payments, returns, and customer support requests
  • Personalize your shopping experience and product recommendations
  • Operate loyalty and rewards programs
  • Conduct analytics, performance measurement, and service optimization
  • Detect, prevent, and investigate fraud or security incidents
  • Comply with legal obligations and regulatory requirements
  • Support audit‑ready privacy compliance, including proof‑based accountability models required by 2026 privacy standards

3. Cookies and Tracking Technologies

We use first‑party and third‑party cookies to:

  • Enable core site functionality
  • Remember your preferences
  • Measure website performance
  • Deliver relevant promotions and advertisements

You may adjust cookie settings through our Cookie Preferences link or your browser settings.

4. How We Share Information

We may share personal information with:

  • Service providers (IT hosting, analytics, delivery partners, payment processors)
  • Marketing and advertising partners (for interest‑based advertising and campaign measurement)
  • Affiliates and subsidiaries
  • Legal authorities, when required by law or to protect our rights
  • Business transfer parties, in the event of a merger, acquisition, or asset sale

We do not sell personal information in exchange for money. Some data sharing for advertising may be considered “sharing” or “targeted advertising” under certain state privacy laws.

5. Your Privacy Rights

Depending on your state of residence, you may have the right to:

  • Access the personal information we hold about you
  • Correct inaccurate information
  • Delete your personal information
  • Opt out of targeted advertising or data sharing
  • Opt out of automated decision‑making or profiling
  • Request a portable copy of your data
  • Appeal a denied privacy request

You can exercise these rights through our Privacy Request Form or by contacting us at CustomerService@Edenfreshmarket.com or (404) 559-3200.

6. Children’s Privacy

Our services are not directed to children under 13. We do not knowingly collect personal information from children without appropriate parental consent.

7. Data Security

We use administrative, technical, and physical safeguards to protect personal information. While no system is perfectly secure, we continuously update our practices to meet evolving 2026 privacy and cybersecurity expectations.

8. Data Retention

We retain personal information only as long as necessary to:

  • Provide services
  • Meet legal, tax, and accounting obligations
  • Resolve disputes
  • Maintain business records

9. International Data Transfers

If you access our services from outside the United States, your information may be processed in the U.S., where privacy laws may differ from those in your jurisdiction.

10. Changes to This Privacy Notice

We may update this Privacy Notice to reflect changes in laws, technology, or our practices. When we make material changes, we will update the “Effective Date” and post the revised notice on our website.

11. Contact Us

For questions or privacy requests, contact:
Eden Fresh Market
Phone: (404) 559-3200
Email: CustomerService@Edenfreshmarket.com
Address: 420 Thornton Road, Suite 101, Lithia Springs, GA 30122
Online: Contact Us Form

Georgia Privacy Addendum (2026)

This Georgia Privacy Addendum (“Addendum”) supplements the Eden Fresh Market Privacy Notice and applies to residents of the State of Georgia.

Although Georgia does not currently have a comprehensive consumer data privacy statute, we believe in providing clear information about how we handle personal information and what rights Georgia residents may exercise under existing state and federal laws.

1. Applicability

This Addendum applies to personal information collected online or offline from individuals residing in Georgia when they:

  • Visit our websites or mobile applications
  • Participate in our loyalty or rewards programs
  • Place online orders or request delivery
  • Interact with our customer service teams
  • Engage with our marketing communications

2. Your Privacy Rights in Georgia

While Georgia law does not provide a dedicated consumer privacy rights framework, you may still exercise the following rights under our voluntary privacy practices and applicable federal laws:

A. Access and Review
You may request access to the personal information we maintain about you.

B. Correction
You may request that we correct inaccurate personal information in your account or profile.

C. Deletion
You may request deletion of personal information we maintain about you, subject to legal and operational exceptions (such as completing transactions, fraud prevention, or record‑keeping obligations).

D. Marketing Preferences
You may opt out of:

  • Promotional emails
  • SMS marketing
  • Interest‑based advertising (via cookie settings or browser controls)

E. Loyalty Program Transparency
If you participate in our loyalty or rewards programs, we provide clear information about:

  • What data is collected
  • How rewards are calculated
  • How your data supports program functionality

3. Data Sharing and “Sale” Clarification

Georgia law does not define “sale” of personal information. We do not sell personal information in exchange for money.

We may share limited information with:

  • Service providers
  • Delivery partners
  • Payment processors
  • Marketing and analytics vendors

Some of this sharing may be considered “targeted advertising” under other states’ laws. Georgia residents may opt out of such sharing through our Cookie Preferences or by contacting us.

4. Data Security and Breach Notification

We comply with Georgia’s data breach notification requirements, which mandate timely notice if certain personal information is compromised.

We also maintain administrative, technical, and physical safeguards designed to protect personal information from unauthorized access or misuse.

5. Children’s Data

We do not knowingly collect personal information from children under 13 without appropriate parental consent, consistent with federal COPPA requirements.

6. How to Submit a Request

Georgia residents may submit privacy‑related requests by:

We may need to verify your identity before fulfilling your request.

7. Updates to This Addendum

We may update this Addendum to reflect changes in our practices or in applicable laws. When we make material updates, we will revise the “Effective Date” and post the updated version on our website.